A business cannot survive without selling strategies. If your products and services are not selling, it is essential to ask why they are not and what you can do about it. You cannot make a turn around without the answers. Here are several questions you must find answers to to further refine your strategy.
1. Are you doing sufficient marketing? Many small businesses rely on only one or two outlets. You ought to be thinking of four or five. Examples are: e-mail newsletter, speaking (in person, on the radio), publicity, advertising, cold calls, direct mail, book and booklet sales.
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An excerpt from We Were not Spoiled by Lucille Ledoux as told to Denis Ledoux. While our family was already large by today’s standards—there were already 6 kids, it was to grow even larger. In the spring of 1929, my mother was pregnant again and she made arrangements to have the baby in the hospital […]
Here to Stay: Developing Nationhood and Community in New France Here to Stay: Developing Nationhood and Community in New France is excerpted from my historical memoir Here To Stay. Here I write about my maternal ancestors Bartélémy Verreault and Marthe Quittel. As I recorded genealogical information—the births, marriages and deaths of my ancestors, I began […]
National Memoir Writers Telesummit National Association of Memoir Writers is presenting their 10th Memoir Writers Telesummit—a free teleconference with experts in the areas of writing, publishing, blogging, and platform building—on May 3. Join the memoir writers telesummit for a great day of learning, exploring, and sharing passions about the ways that memoir writing and reading memoir […]
It is official. We are now calling ourselves TheMemoirNetwork.com. It better reflects you, our clients and friends, who are writers of memoirs. We hope you like the new website.
On Monday, the 5th of February, 1663, at about five o’clock in the evening, an earthquake that reportedly lasted for as long as a half hour shook New France. In Québec, Marie de l’Incarnation wrote about hearing a loud noise and a “terrible buzzing sound” coming from far away. She described it as the sound […]
What happens after a book is published? As readers of this blog know, I recently published my mother’s memoir, We Were Not Spoiled. The book had been five years in the writing and had gone in and out of my focus. When I started to interview my mother and write the text, she had been […]
In February of 1944, Albert was given a seventeen-day furlough and, during that time, we became engaged to marry. We did not set a date, but we talked of a wedding…
On February 24, 2013, I celebrated my father-in-law’s 100th birthday. Arthur Blowen has been gone now for 28 years, and the people who were his peers and friends are mostly gone. There are many family stories about him. They are told as mythic journeys, Arthur slaying the dragons that assailed him. Here’s the plot line […]