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You’ve worked hard to write your book. Now it needs your support if it is to reach  readers. It’s time for an energetic book launch.

Where are you going to find your audience? The energy a book launch will take is quite different from the writing process but you can learn to succeed at it to reach your audience

A book tour

Organizing a book tour is an excellent way to effectively promote and publicize your new book.

Your book launch tour may consist of different types of events—be it a presentation at your local chamber of commerce, a reading at your library or a signing event at your local book store, these types of public events help connect your with your potential audience and are part of a successful book launch.

Some of the sales will occur right then, but there will also be a trickle of sales from people who could not attend your event. They will buy directly from you or through a distributor.

I am partial to book readings as I enjoy the interaction with an audience. It’s an opportunity to have a responsive group taking your story in. Then, afterwards, there is the question-and-answer period.

I love it!

Virtual Tours

Book launch tours need not be in person. They can also be virtual as some of the posts below show.

In Conclusion

Below are posts to help you to maximize sales during your book launch period.

Remember while you are doing outreach… have fun!

Folks gather for the book launch party

Book Launch Tips: Business Boy to Business Man, by Robert Verreault

The book launch party was a lovely experience—one that brought to those of us who were involved in creating the book a strong sense of (forgive the overused term!) closure. Writing a memoir is a long haul and it is refreshing to have an event as one might a wedding or a funeral to gather […]

Successful Book Launch

Preparing for A Successful Book Launch

Note: This is the 3rd article in a series of 4 on the writing process of A Sugary Frosting published in 2016. 

Post 1: I Finish A Sugary Frosting: Notes on the Memoir Writing Process

Post 2: Mechanics of Writing a Memoir: It’s not all Inspiration

Post 3: Preparing for A Successful Book Launch

Post 4: Better Book Production is Possible

Preparing for A Successful Book Launch: I’m finished writing the text for my next book, A Sugary Frosting/A Memoir of A Girlhood Spent in a Parsonage. What follows is a synopsis of what I am doing to promote the book so that its natural audience is aware of it.

In 2016, I finished writing the text for my next book, A Sugary Frosting/A Memoir of A Girlhood Spent in a Parsonage. The book was farmed out to a support group of readers drawn mostly from my mailing list. These readers wrote reviews on Amazon so that, when I launched the book, there would be a number of reviews to boost the book’s ranking on the Amazon algorithms. (Each reviewer received a signed copy of the hard-cover book.) This was a game of quantity not of quality.

These readers had also been finding recalcitrant errors in the text. These are mainly little grammar and spelling mistakes – often attributable to typos. I also hoped, if there are any sequencing mistakes (that is having something in the memoir occur out of time order – and I didn’t think this was the case) these readers would alert me.

This was the stage where I instinctively wanted to say “work done!” I even wanted to say “work well done.” But, the work of bringing the book to the attention of its readers was far from done. The days when writers wrote and marketers marketed are over. Today, writers, whether published traditionally or independently, must be marketers. And so…

Below is a synopsis of what I did to promote the book so that its natural audience was aware of it. I published the first items on my list in this post and the next four in the post that appeared the next week. [Free Membership required to read more. See below. ]

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book tour

Why a Book Tour Works

 DL: Why does a Book Tour work? It does so because it allows people to know, like and trust you—essential characteristics of any selling and buying relationship. The following is about some of what I have learned about book tours.

That fall evening in 1992, there were no parking spaces along the town’s Main Street as I approached the library, a copy of my recently published book, Turning Memories Into Memoirs / A Handbook for Writing Lifestories, lying on the passenger seat, its width thickened by slips of paper to indicate places from which I wanted to read at my program.

As I drove up to the site of my first outreach since the book’s publication, incredibly, I had been beaten to parking spots by dozens and dozens of cars that now lined the town’s Main Street.

Well! How exciting could that be! This was my fifth book and my first how-to. I had great hopes for it. I had been leading memoir-writing workshops for the previous four years, and Turning Memories Into Memoirs was the summation of my teaching and coaching. It was truly a compendium that covered memoir writing from A to Z, and any writer making use of its many suggestions and guidelines was likely to succeed at undertaking and finishing an interesting and meaningful memoir.

The publicity—press releases, calendar of events, posters—was what was available at the time (1992), and I had, as they say, “covered my bases.” And now, it was the moment of my big launch at the local library—from which I had launched my four previous books—and that evening, I was apparently doing so to a full house! How exciting to have every available street parking space taken.

Not only do I always enjoy going up and down the rows of seats at the beginning of a program to ask people where they are at in their memoir-writing project but I feel it is important for establishing rapport with the attendees. Now, keeping my excitement in check, I knew I had to focus on finding a parking spot so I might rush into the library to be there not only on-time but to be there to “work the crowd.”

So, it was with a solid sense of anticipation that I found a parking spot on a side street and rushed to the library, joining the line of people streaming into the building.

Dashing inside, I entered the room where I was to read. It was sparsely filled!

Huh? [Free Membership required to read more. See below. ]

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best ways to promote your book

Best Ways to Promote Your Book

Once you have diligently followed the suggestions for publishing your book and your book is published, it’s time to enjoy being a “famous author” and start promoting your book.

Two ways to do that that come readily to mind are doing a book launch party and securing as many readings of your memoir as possible in a public setting. [Free Membership required to read more. See below. ]

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memoir writing information

How to Have a Successful Book Reading–Author Book Reading Tips

A successful book reading requires a little planning upfront.  If you use the following tips, you will have a great book reading and engagement with your audience.

At a recent author book reading, I read from my mother’s memoir, We Were Not Spoiled, to a group of Senior College people. Since the program was offered in Lewiston, Maine, where my family is from, I looked forward to the event because I knew that the space would have many individuals who had known my mother, me or many people in my family. [Free Membership required to read more. See below. ]

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organize a book launch

What an Author Needs to Bring to a Book Launch–What You Need to Organize a Book Launch

Most of the people I work with opt for self-publication. As independently published authors, they are the ones who organize their own book launch. Writing a memoir is a long haul and it is refreshing to have an event to gather friends and family and fans together to acknowledge that an end and a beginning are occurring. The Memoir Network has participated in a number of book launches. Here is a distillation of what has made these launches successful.  Follow the tips below to organize a book launch. [Free Membership required to read more. See below. ]

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speakingman

Tips for Doing a Memoir Reading Program

Q. I am about to have my first opportunity to read from my newly-finished memoir. Any tips for a memoir reading program so that I can make the most of the opportunity? A. I have many tips for a memoir reading program, but I will limit myself to five.

book launch jitters

Jitters Over Don’t Let Writer’s Block Stop You Launch

I have felt the book jitters as my new book Don’t Let Writer’s Block Stop You has gone out into the world. My anxiety is under control, but it remains a low-level anxiety. Were I to give in to it, I would be succumbing to a version of the writer’s block—the one that postpones publication—and […]

memoir writing support

How I Learn to Support Myself in the Creative Life

“Is it possible to support myself in the creative life?” you ask.One day in 1988, I stood in front of a door, on the other side of which was a group of Foster Grandparents. I had in hand a copy of my recent collection of autobiographical short stories What Became of Them and Other Stories […]

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