You’ve worked hard to write your book. Now it needs your support if it is to reach readers. It’s time for an energetic book launch.
Where are you going to find your audience? The energy a book launch will take is quite different from the writing process but you can learn to succeed at it to reach your audience
A book tour
Organizing a book tour is an excellent way to effectively promote and publicize your new book.
Your book launch tour may consist of different types of events—be it a presentation at your local chamber of commerce, a reading at your library or a signing event at your local book store, these types of public events help connect your with your potential audience and are part of a successful book launch.
Some of the sales will occur right then, but there will also be a trickle of sales from people who could not attend your event. They will buy directly from you or through a distributor.
I am partial to book readings as I enjoy the interaction with an audience. It’s an opportunity to have a responsive group taking your story in. Then, afterwards, there is the question-and-answer period.
I love it!
Virtual Tours
Book launch tours need not be in person. They can also be virtual as some of the posts below show.
In Conclusion
Below are posts to help you to maximize sales during your book launch period.
Remember while you are doing outreach… have fun!
Surviving Childhood Abuse: a Neglected Child – Part 3
In this third interview, Denise Brown continues to share her experience of writing Transcending Darkness: A Memoir of Abuse and Grace. This is a startling tale of a neglected child —of an entirely neglected family. To read Part 1, click here. For Part 2, click here. —DL DL: How do you recommend people deal […]
Surviving Childhood Abuse: Overcoming Trauma- Part 2
We continue our interview with Denise Brown about writing and publishing her book, Transcending Darkness: A Memoir of Abuse and Grace. Hers is a heroic story of overcoming trauma. To read part 1, click here. To read Part 3, click here. —DL DL: You must have had periods of time in which you were discouraged […]
Surviving Childhood Abuse: A Writer’s Experience
Congratulations to Denise Brown on the publication of her book, Transcending Darkness: A Memoir of Abuse and Grace. I recently had the opportunity to interview Denise about her experience writing her book on surviving childhood abuse. I am pleased to share her experience. To read Part 2, click here. To read Part 3, click here.—DL […]
How I Launched Myself Publicly in the Creative Life: I Publish a Book
“Is it possible to support myself in the creative life?” you ask.One day in 1988, I stood in front of a door, on the other side of which was a group of Foster Grandparents. I had in hand a copy of my recent collection of autobiographical short stories What Became of Them and Other Stories […]
Book Launch Tips: Business Boy to Business Man, by Robert Verreault
The book launch party was a lovely experience—one that brought to those of us who were involved in creating the book a strong sense of (forgive the overused term!) closure. Writing a memoir is a long haul and it is refreshing to have an event as one might a wedding or a funeral to gather […]
Preparing for A Successful Book Launch
I’m finished writing the text for my next book, A Sugary Frosting/A Memoir of A Girlhood Spent in a Parsonage. What follows is a synopsis of what I am doing to promote the book so that its natural audience is aware of it.
Why a Book Tour Works
Why does a Book Tour Work? It does so because it allows people to know, like and trust you—essential characteristics of any selling and buying relationship. Why a Book Tour Works is an original contribution to LinkedIn’s Pulse. Pulse is a blog on LinkedIn for people to post on topics of their expertise. The post […]
Best Ways to Promote Your Book
Once you have diligently followed the suggestions for publishing your book and your book is published, it’s time to enjoy being a “famous author” and start promoting your book.
How to Have a Successful Book Reading–Author Book Reading Tips
You can have a great book reading by following several guidelines. I would call them best practices of doing a public reading of your memoir. They are now somewhat natural for me now but they were originally studied and rehearsed. You may know some of them intuitively and others you can learn.