You’ve worked hard to write your book. Now it needs your support if it is to reach readers. It’s time for an energetic book launch.
Where are you going to find your audience? The energy a book launch will take is quite different from the writing process but you can learn to succeed at it to reach your audience
A book tour
Organizing a book tour is an excellent way to effectively promote and publicize your new book.
Your book launch tour may consist of different types of events—be it a presentation at your local chamber of commerce, a reading at your library or a signing event at your local book store, these types of public events help connect your with your potential audience and are part of a successful book launch.
Some of the sales will occur right then, but there will also be a trickle of sales from people who could not attend your event. They will buy directly from you or through a distributor.
I am partial to book readings as I enjoy the interaction with an audience. It’s an opportunity to have a responsive group taking your story in. Then, afterwards, there is the question-and-answer period.
I love it!
Virtual Tours
Book launch tours need not be in person. They can also be virtual as some of the posts below show.
In Conclusion
Below are posts to help you to maximize sales during your book launch period.
Remember while you are doing outreach… have fun!
What an Author Needs to Bring to a Book Launch–What You Need to Organize a Book Launch
Most of the people I work with opt for self-publication. As independently published authors, they are the ones who organize their own book launch. Writing a memoir is a long haul and it is refreshing to have an event to gather friends and family and fans together to acknowledge that an end and a beginning are occurring. The Memoir Network has participated in a number of book launches. Here is a distillation of what has made these launches successful. Follow the tips below to organize a book launch. [Free Membership required to read more. See below. ]
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Tips for Doing a Memoir Reading Program
Q. I am about to have my first opportunity to read from my newly-finished memoir. Any tips for a memoir reading program so that I can make the most of the opportunity? A. I have many tips for a memoir reading program, but I will limit myself to five.
How to Organize a Virtual Book Tour
As part of my winter/spring virtual book tour for the Memoir Network Writing Series, I did a stop at Sandra Beckwith’s informative buildbookbuzz.com blog.
Jitters Over Don’t Let Writer’s Block Stop You Launch
I have felt the book jitters as my new book Don’t Let Writer’s Block Stop You has gone out into the world. My anxiety is under control, but it remains a low-level anxiety. Were I to give in to it, I would be succumbing to a version of the writer’s block—the one that postpones publication—and […]
After a Book is Published: We Were Not Spoiled.
What happens after a book is published? As readers of this blog know, I recently published my mother’s memoir, We Were Not Spoiled. The book had been five years in the writing and had gone in and out of my focus. When I started to interview my mother and write the text, she had been […]