What is your memoir’s BIG WHY? Without a BIG WHY, your memoir will not shine. You story will be smaller than it needs to be.

As I interview prospective clients for coaching—something I do often, I listen to why their reasons to write a memoir. Many do not yet have a compelling reason to write their memoir, a pushy “why.” I strongly suspect they will not continue into coaching or editing—and may not finish their memoir at all.

What is your memoir’s BIG WHY?

Yes, there is something that has urged them to be in touch with me, but that presenting reason, I sense, is not yet gnawing at their consciousness, boring into them until they have to give in to it, causing non-writing to be more painful than writing. These people will “try to write” a memoir, but I sense they are not committed.