“Whom are you writing for?” I ask writers who come to me. They are generally at the early stages of the memoir-writing process and my goal is to save them time and energy.
“I want to my children and grandchildren to know me,” they generally answer, “and I want to place my life in a greater context. I’m hoping to have readers beyond my kin, readers who are interested in a larger picture of what life was,” a memoirist will realize.
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Let me share a shocking truth: your memoir—and mine—will not appeal to everyone in the world. It is likely to appeal only to a small niche group, but given that there are a billion people in the world who read English, the “small” group may be large enough to support you nicely as a writer. You, the writer, have to reach them—that is the niche marketing part.
Who will read your memoir?
An example of a niche market: the writer raised a Down syndrome child and has written a memoir of the experience. Her/his audience will be parents of such children and professionals who work with them. I’m not one of this audience. I’m sorry, but while I am generally sympathetic to this issue, I am not interested enough in it to spend hours reading about it. But, not to worry! There are tens of thousands of people—parents and professionals—who are interested in such a story.
In this video, Who Are You Writing For? we discuss an audience for your book. Click below to learn more on.
When you get to YouTube, be sure to like this video post. “Likes” help to bring a video to the attention of other writers.
Thank you, and whatever you do today, write a bit on your memoir.
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