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Branding Yourself: Making a Public Presence for Your Work

“Branding”—isn’t that about steers? Or Coca-Cola and Nike? What’s that got to do with the home-based lifewriting practitioner? Do I really need to be concerned with mega-corporate buzzwords like “branding”? In a word, yes. Why? Because if you are making a public presence for your work, your brand is being made whether you are aware of it or not. Wouldn’t you rather be in control than leave it to chance? Essentially, your brand is your reputation—but more. Branding is not important at all in the teaching of an excellent workshop. In fact, branding has nothing to do with the excellence

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