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Suspects and Prospects in the Marketing Pipeline

Making consistent use of your marketing pipeline has to be a paramount focus if you are to succeed as a memoir professional. When people contact you as a result of your general outreach, they enter your pipeline. Some people who enter your pipeline only want general info while others are ready to hire help for their memoir project. In a nutshell, these are your suspects and prospects. Suspects are far from ready to buy. Let’s look at three different sorts of suspects. Some suspects come to you wanting information about the feasibility of a memoir project and about you as

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