Promoting books online is one of the most stressful tasks for authors. At its core, it’s about informing people why they should buy your book, and giving them an easy way to do so. When put that way, online memoir promotion doesn’t sound so scary. As with anything else, the complexity is in the details. If you ever find yourself feeling overwhelmed by all there is to do, take a breath and focus on the following fundamental steps of advertising a book online.