Imagine being able to build your audience and get your message out to hundreds, even thousands, of potential clients in one fell swoop. Now imagine, because of the platform you use, being viewed as the go-to expert. Now imagine being able to do this without leaving the comfort of your home.

How is this possible? With podcast appearances. Hands down, podcast shows offer one of the best opportunities to get in front of your target market in the easiest way possible.

In as little as an hour, you can get your message out around the globe and build your audience.

Benefits When You Build Your Audience

There are definitely lots of great benefits to podcast appearances. Three of my favorite are…

• Reach a very targeted market
• Increase your credibility and expert status
• Drive traffic to your website, blog, YouTube channel, or ethical bribe

To get the most out of any appearances it is highly recommended to promote the shows you are on.

• Post show link on your social media platforms
• Send out an announcement to your subscribers
• Add to your email signature
• Transcribe and create a blog post or article out of the transcripts.

I love the idea of transcribing interviews and turning the transcripts into articles and blog posts. Be sure to review the transcripts and clean them up to create a really nice article. This is another way to build your audience.

Finding Opportunities to Build your Audience

There are plenty of choices when it comes to where to find lots of opportunity. The process for finding interviews is pretty straightforward. You can search for shows on iTunes, Google, Blog Talk Radio and social media. The simplicity is the good news.

The bad news is that you’re not the only one searching for opportunities. Top shows can get dozens, even hundreds, of requests a DAY!

As much as you want the right shows to appear on, hosts definitely want the right guest on their show. “Right guest” doesn’t necessarily mean famous. It simply means you are engaging, a good fit for the genre and niche of the show, the audience will find you interesting and you have a great story to tell.

One of the most important things to do is research the show before you inquire about being a guest. To not do so is like throwing mud on the wall and hoping something will stick.

The more of a match you are, the more likely you will be invited onto the show.

In Conclusion

Best part of all, the more you interview on the right shows, the more you story is told and the more opportunity you create to be on other shows.

A little recognized fact is that hosts listen to other hosts shows. They often find some of their best guests by doing so. And again, I’m not talking famous guests. I’m talking about experts who have an interesting story to tell.