Writers ask me how to choose a best title for a memoir. Because I have worked with them, usually as their coach or editor and know their story, I am in a position to brainstorm with them to come up with a decent —and sometimes even a great—title for their book.

Editor’s Note: This content is also available as a YouTube video. Click here.

There are many possibilities available to a writer, but one thing is certain: a writer must choose a title for a memoir strategically.  It is a marketing opportunity. The title printed on your book cover can—and ought to—promote sales of your memoir.

Here are some guidelines I use to generate a memoir title—for my own titles or for those of clients. I hope they prove helpful to you, too.

How important is a working title?

When you are working on a memoir, you may want to have some way of distinguishing one manuscript from another. You may also be working concurrently on a second or a third book—and that is not unusual for some writers. In that instance, you will want a name so as to be able to distinguish this manuscript from another as you speak to your writing group, your writing coach or a friend.