Launching A Memoir Practice – 6 Steps to Success
As a memoir professional — after you have garnered the names and contact information of sales prospects — it is time to do a follow-through in launching a memoir practice. You call, email, or write a card to remind your contacts of who you are and how you can be of service to them in resolving their problems.
5 Questions to Accelerate Your Financial Success
Do you have a strategy in place for the financial success of your memoir business? Memoir work attracts idealistic people who often have few business skills. This article focuses on five skills-building questions a memoir professional ought to ask himself/herself to accelerate his/her financial success. They are five important questions but not necessarily an exhaustive list. (more…)
A Better Way to Teach Memoir Writing
Writers have been able to teach memoir writing from Memoir Network packages since 1996. The idea of creating packages started when people began telephoning us to ask if we could help them teach memoir writing. “I’d like to do what you do right here at home,” they’d tell us. At the time, we had no materials but, in 1996, I took four months out to write the two core manuals: The Curriculum Manual and The Presenter’s Manual. We are now in the process of a major update of the revisions of these texts.
By now, hundreds of individuals—600 and counting—have made great use of the materials to engage people in their communities in memoir writing. One could easily presume that 100,000 memoirs and lifestory collections have been written as a result of the memoir teachers we have helped launch. In the process… (more…)
Five Questions to Ask Yourself About Your Selling Strategies
What selling strategies are you using? A business cannot survive without sales. If your products and services are not selling, it is essential to ask why they are not and what you can do about it. You cannot make a turn around without the answers. Here are several questions you must find answers to further refine your strategy. (more…)
Pay Attention–A Writing Based Business Launch Tip
Pay attention to your writing-based business. It is this practice of paying attention that will make the difference between your success and failure as a business person.
In today’s business marketplace, the quality of your work is a given. It is almost not something you can market-the public expects you to offer only. (more…)
Nine Tips For Making a Business Strategy Plan
Creating a business strategy plan takes time and focus but it need not be difficult. Much of the business plan info on the internet is intimidating and a waste of your time if you are a small outfit. A business strategy plan is much simpler and may be just what you need. It is essentially a “to do” list with a projected income attached to it: what you want to do, how you will do it, and by when. (more…)
Succeeding As a Memoir Professional – Filling the Pipeline
Filling the pipeline through marketing is not magic. It’s the measurable result of sustained outreach! Marketing is not rocket science. In many ways, it is an intuitive process that is constantly in need of a “reality check” from the numbers (ultimately of dollars) it generates. Your outreach is successful not because someone says you have a beautiful brochure or a great website, etc. Marketing is successful when it brings in paying clients. (more…)
Tips for Making Vision and Mission Statements for Your Writing Based Business
Making vision and mission statements will help you develop a clear, purpose-driven direction for your writing based business. Vision statements are your personal reminders about your work and mission statements tells how your business and product are helping your readers or clients. Both of these should be a part of your overall business plan. (more…)
Market to Pre-Qualified Prospects – Period!
It is important to market to pre-qualified prospects (people within your potential buying pool, people who have identified themselves as wanting your product). While some individuals in a church, a club, a benevolent association, or a school may have expressed general interest in your product, groups such as these are examples of lack of pre-qualification. You would be marketing to people the vast majority of whom are not potential buyers–nor will they ever be. (more…)