Nine Tips For Making a Business Strategy Plan
Creating a business strategy plan takes time and focus but it need not be difficult. Much of the business plan info on the internet is intimidating and a waste of your time if you are a small outfit. A business strategy plan is much simpler and may be just what you need. It is essentially a “to do” list with a projected income attached to it: what you want to do, how you will do it, and by when. (more…)
Succeeding As a Memoir Professional – Filling the Pipeline
Filling the pipeline through marketing is not magic. It’s the measurable result of sustained outreach! Marketing is not rocket science. In many ways, it is an intuitive process that is constantly in need of a “reality check” from the numbers (ultimately of dollars) it generates. Your outreach is successful not because someone says you have a beautiful brochure or a great website, etc. Marketing is successful when it brings in paying clients. (more…)
Tips for Making Vision and Mission Statements for Your Writing Based Business
Making vision and mission statements will help you develop a clear, purpose-driven direction for your writing based business. Vision statements are your personal reminders about your work and mission statements tells how your business and product are helping your readers or clients. Both of these should be a part of your overall business plan. (more…)
Market to Pre-Qualified Prospects – Period!
It is important to market to pre-qualified prospects (people within your potential buying pool, people who have identified themselves as wanting your product). While some individuals in a church, a club, a benevolent association, or a school may have expressed general interest in your product, groups such as these are examples of lack of pre-qualification. You would be marketing to people the vast majority of whom are not potential buyers–nor will they ever be. (more…)
Outline Your Goals to Grow a Better Memoir Business
In order to grow your memoir business, you will need to outline your goals. It’s likely that there are some skills (teaching, business, or writing) you would like to improve, so you can be more successful. Organizing your plans to build your skills will help you attain them more quickly. (more…)
Tips and Ideas for Increasing Profitability for your Memoir or Writing-Based Business
Bear with me. This really is about increasing profitability for your memoir or writing-based business. I like to have my house be in a state of presentable for an unexpected visitor. I look around the place periodically and ask myself how, if a friend just dropped by, how s/he might find the place. Oppressively messy or welcoming in its orderliness. (more…)
Becoming a Memoir Professional – Be Very Adept at the Memoir Genre
To create a successful business of helping people to write their memoir, you must be familiar with the memoir genre itself. Being a good fiction writer or a poet or an essayist is not enough. You must have read many memoirs and have written in the genre. Your clients will rightfully expect no less from you than you be expert at both memoir writing and the theory behind memoir writing. (more…)
Increase Your Income by Asking the Right Questions
Here’s a sure way to increase your income for your memoir business.
Break your quarterly strategy plan into weekly units. What do you need to do this week in order to meet your quarterly and annual goals?
Take these weekly strategic goals and combine them with your weekly and daily “to do” list. A weekly strategic goal might be to revamp your website. A daily “to do” might include answering a specific e-mail or calling the electric company about a bill. (more…)
Tips to Grow Your Memoir or Writing-Based Business
Writing and memoir professionals too often have little sense of what a memoir or writing-based business is or how it functions. Too frequently, when people think of a business they imagine a machine shop, or a dry cleaning store, or a computer repair place rather than a writer’s office. But…writing as a business? (more…)