It will be hard for you to generate an attractive income without a product line to offer to the public-especially to existing customers. Existing clients are easier to sell to than new customers. They already trust you and have seen your track record. Providing they have further needs, they will buy from you over someone else–of course, to get the sale, you must have additional products to sell. (more…)
Too many solo-preneurs and small business people do not think through the most lucrative paths to profit by which their companies make money. In so not doing, they leave money on the table.
How do you find these paths to profit?
1. Take a good look at your existing product and service line. What is the person who has bought these likely to want in addition to these? Will they be able to achieve their most sought-after goal after using these products or services? Or, will your product or service only help them with part of their goal? Listen to what people are telling you as they purchase your product. What is their ultimate goal? The person who wishes to self-publish a memoir will not be satisfied with help in producing a manuscript because that is only a part of his/her goal. (more…)
“Selling? I just can’t do it!” says the sales phobic. Why is it that some people cannot ask for a sale, cannot sell products from the back of the room, when promoting their memoir business, etc.? Perhaps it’s a struggle between values and rules!
Does this sound familiar: “I just can’t ask my work-shoppers or people who attend a presentation to buy books and tapes from me. It feels too… too-” (Screw up your face here and think nasty.) (more…)
What do you want your memoir writing business to accomplish in the next 12 months? Take some time right now and make a business plan.
You don’t have time, you say. Planning is an indulgence? Think of this parable:
A person is sawing a tree and is obviously harried. A second person approaches and asks, “How long have you been sawing?”
“Oh, all day and I’m exhausted. Look at how much I have left to do!”
The second person suggests, “Your saw is dull. You need to sharpen it.”
The first retorts wearily, “That might be a good idea for some other people, but I just don’t have the time to do that. Don’t you see how much tree I have left to cut! Get real.”
Take the time to sharpen the “saw” of your business life. Make a business plan. (more…)
Always tell clients that you don’t know how much a long-term project will cost. Tell them it will almost certainly cost more than they expect. This article takes the anxiety out of pricing for you and the client as you can grow your memoir writing-based company.
While clients will want to know how much they can expect a project to cost, and that is reasonable on their part, the fact is they don’t know the scope of the project they wish you to assist them with. Below are suggestions for charging for your writing services. (more…)