An important step in selling your memoir is to identify your intended audience early in the process. Your buying audience will affect what you include in your memoir and the manner in which you write it. You will likely include different material in your memoir depending on who you believe will purchase it. (more…)
Creating a business strategy plan takes time and focus but it need not be difficult. Much of the business plan info on the internet is intimidating and a waste of your time if you are a small outfit. A business strategy plan is much simpler and may be just what you need. It is essentially a “to do” list with projected income attached to it: what you want to do, how you will do it, and by when. (more…)
Filling the pipeline through marketing is not magic. It’s the measurable result of sustained outreach! Marketing is not rocket science. In many ways, it is an intuitive process that is constantly in need of a “reality check” from the numbers (ultimately of dollars) it generates. Your outreach is successful not because someone says you have a beautiful brochure or a great website, etc. Marketing is successful when it brings in paying clients. (more…)
Making vision and mission statements will help you develop a clear, purpose-driven direction for your writing based business. Vision statements are your personal reminders about your work and mission statements tells how your business and product are helping your readers or clients. Both of these should be a part of your overall business plan. (more…)
It is important to market to pre-qualified prospects (people within your potential buying pool, people who have identified themselves as wanting your product). While some individuals in a church, a club, a benevolent association, or a school may have expressed general interest in your product, groups such as these are examples of lack of pre-qualification. You would be marketing to people the vast majority of whom are not potential buyers–nor will they ever be. (more…)
In order to grow your memoir business, you will need to outline your goals. It’s likely that there are some skills (teaching, business, or writing) you would like to improve, so you can be more successful. Organizing your plans to build your skills will help you attain them more quickly. (more…)
Bear with me. This really is about increasing profitability for your memoir or writing-based business. I like to have my house be in a state of presentable for an unexpected visitor. I look around the place periodically and ask myself how, if a friend just dropped by, how s/he might find the place. Oppressively messy or welcoming in its orderliness. (more…)
To create a successful business of helping people to write their memoir, you must be familiar with the memoir genre itself. Being a good fiction writer or a poet or an essayist is not enough. You must have read many memoirs and have written in the genre. Your clients will rightfully expect no less from you than you be expert at both memoir writing and the theory behind memoir writing. (more…)
Writing and memoir professionals too often have little sense of what a memoir or writing-based business is or how it functions. Too frequently, when people think of a business they imagine a machine shop, or a dry cleaning store, or a computer repair place rather than a writer’s office. But…writing as a business? (more…)
Here’s a sure way to increase your income for your memoir business.
Break your quarterly strategy plan into weekly units. What do you need to do this week in order to meet your quarterly and annual goals?
Take these weekly strategic goals and combine them with your weekly and daily “to do” list. A weekly strategic goal might be to revamp your website. A daily “to do” might include answering a specific e-mail or calling the electric company about a bill. (more…)