Filling the pipeline through marketing is not magic. It’s the measurable result of sustained outreach! Marketing is not rocket science. In many ways, it is an intuitive process that is constantly in need of a “reality check” from the numbers (ultimately of dollars) it generates. Your outreach is successful not because someone says you have […]
Making vision and mission statements will help you develop a clear, purpose-driven direction for your writing based business. Vision statements are your personal reminders about your work and mission statements tells how your business and product are helping your readers or clients. Both of these should be a part of your overall business plan. (more…)
It is important to market to pre-qualified prospects (people within your potential buying pool, people who have identified themselves as wanting your product).
In order to grow your memoir business, you will need to outline your goals. It’s likely that there are some skills (teaching, business, or writing) you would like to improve, so you can be more successful.
Bear with me. This really is about increasing profitability for your memoir or writing-based business. I like to have my house be in a state of presentable for an unexpected visitor. I look around the place periodically and ask myself how, if a friend just dropped by, how s/he might find the place. Oppressively messy […]
To create a successful business of helping people to write their memoir, you must be familiar with the memoir genre itself.
If you are to survive into the next years and thrive, you must think of your work as a business based on an art form.
Here’s a sure way to increase your income for your memoir business. Break your quarterly strategy plan into weekly units. What do you need to do this week in order to meet your quarterly and annual goals?
If you are working for yourself, begin a schedule to pay yourself every week. This commitment will stimulate your business growth.
People jump into their memoir writing projects without giving the function of project manager much consideration. A manager is someone who gives thought to the execution of the project: organization and timetable and the use of materials.