“Selling? I just can’t do it!” says the sales phobic. Why is it that some people cannot ask for a sale, cannot sell products from the back of the room, when promoting their memoir business, etc.? Perhaps it’s a struggle between values and rules!
Does this sound familiar: “I just can’t ask my work-shoppers or people who attend a presentation to buy books and tapes from me. It feels too… too-” (Screw up your face here and think nasty.) (more…)
What do you want your memoir writing business to accomplish in the next 12 months? Take some time right now and make a business plan.
You don’t have time, you say. Planning is an indulgence? Think of this parable:
A person is sawing a tree and is obviously harried. A second person approaches and asks, “How long have you been sawing?”
“Oh, all day and I’m exhausted. Look at how much I have left to do!”
The second person suggests, “Your saw is dull. You need to sharpen it.”
The first retorts wearily, “That might be a good idea for some other people, but I just don’t have the time to do that. Don’t you see how much tree I have left to cut! Get real.”
Take the time to sharpen the “saw” of your business life. Make a business plan. (more…)
Too many solo-preneurs and small business people do not think through the most lucrative paths to profit by which their companies make money. In so not doing, they leave money on the table.
How do you find these paths to profit?
1. Take a good look at your existing product and service line. What is the person who has bought these likely to want in addition to these? Will they be able to achieve their most sought-after goal after using these products or services? Or, will your product or service only help them with part of their goal? Listen to what people are telling you as they purchase your product. What is their ultimate goal? The person who wishes to self-publish a memoir will not be satisfied with help in producing a manuscript because that is only a part of his/her goal. (more…)
Always tell clients that you don’t know how much a long-term project will cost. Tell them it will almost certainly cost more than they expect. This article takes the anxiety out of setting a price for you and the client as you can grow your memoir writing-based company.
While clients will want to know how much they can expect a project to cost, and that is reasonable on their part, the fact is they don’t know the scope of the project they wish you to assist them with. Below are suggestions for charging for your writing services. (more…)
Do you have a memoir business strategy plan? As a group, we memoir professionals are idea people. Does this sound familiar? We start projects with great enthusiasm, work assiduously for a while, and then get begin to get bored. We lack a business strategy or plan for our success.
How do we break the predictable cycle of enthusiasm to boredom? How can we find the energy to finish what we have started? How do we cope with the day-to-day work of running the business when it becomes tedious? To escape, we find ourselves planning new projects. Wow, we’re excited once again–for a while. (more…)
Launching Memoir Teaching – 6 Steps to Success
As a memoir teacher — after you have garnered the names and contact information of sales prospects — it is important to do a follow-through. You need to call, email, or write a card to the prospects to remind your contacts of who you are and how you can be of service to them in resolving their problems. (more…)
You need two minds to teach a writing workshop.
As you teach a writing workshop, you must always experience the session’s writing with two minds because you are always filling two functions. You are a recipient of the story who is enjoying and being influenced by the story being shared and you are always the teacher whose responsibility is to shape the workshop experience for the group according to a bigger-picture plan. (more…)
What action can you take to grow your memoir or writing-based company? Are there steps you can effect today that will change how well you will be compensated for your memoir work? Start with the five steps below for a strong foundation.
I think there definitely are—whether you are trying to earn an income from memoir work or whether you would simply like to earn a bit of extra cash. (more…)
When you are teaching a memoir workshop, easy is not always best.
In teaching a memoir writing workshop, the teacher’s task is to help individuals to go through and beyond two kinds of barriers to their writing: the technical and the psychological blocks that keep them from success. Our job is to facilitate our participants’ arrival at a point where they are able to “own” their stories, to acknowledge their lifestories as they are and to accept themselves as they are.
A technical barrier to grasping the meaning of the work might be a writer’s lack of familiarity with using varied or complex sentence structure. A psychological barrier would be a writer’s reluctance to search out and tell the truth of the story, or to identify and sustain the persona in which s/he writes. (more…)
Run a Profitable Memoir-Writing Business
Recently, while thinking about how to grow a business, I was jotting down some ideas about running a profitable memoir-writing business–the what-do-I-know-now-that-I-wish-I-had-known-then sort of stuff. Here are the first five I came up with to help jumpstart my (and your) endeavor: (more…)