It is important to market to pre-qualified prospects (people within your potential buying pool, people who have identified themselves as wanting your product). While some individuals in a church, a club, a benevolent association, or a school may have expressed general interest in your product, groups such as these are examples of lack of pre-qualification. You would be marketing to people the vast majority of whom are not potential buyers–nor will they ever be. (more…)
In order to grow your memoir business, you will need to outline your goals. It’s likely that there are some skills (teaching, business, or writing) you would like to improve, so you can be more successful. Organizing your plans to build your skills will help you attain them more quickly. (more…)
Bear with me. This really is about increasing profitability for your memoir or writing-based business. I like to have my house be in a state of presentable for an unexpected visitor. I look around the place periodically and ask myself how, if a friend just dropped by, how s/he might find the place. Oppressively messy or welcoming in its orderliness. (more…)
To create a successful business of helping people to write their memoir, you must be familiar with the memoir genre itself. Being a good fiction writer or a poet or an essayist is not enough. You must have read many memoirs and have written in the genre. Your clients will rightfully expect no less from you than you be expert at both memoir writing and the theory behind memoir writing. (more…)
Here’s a sure way to increase your income for your memoir business.
Break your quarterly strategy plan into weekly units. What do you need to do this week in order to meet your quarterly and annual goals?
Take these weekly strategic goals and combine them with your weekly and daily “to do” list. A weekly strategic goal might be to revamp your website. A daily “to do” might include answering a specific e-mail or calling the electric company about a bill. (more…)
Writing and memoir professionals too often have little sense of what a memoir or writing-based business is or how it functions. Too frequently, when people think of a business they imagine a machine shop, or a dry cleaning store, or a computer repair place rather than a writer’s office. But…writing as a business? (more…)
If you are working for yourself, begin a schedule to pay yourself every week. This commitment will stimulate your business growth.
Part of Business Development is to Pay Yourself
1. How much do you want to earn in the next 12 months? Add to that net income a guesstimate of what your expenses and your taxes will be. That figure will be your projected gross income for the next year. (more…)
In teaching a memoir workshop, the teacher’s task is to help individuals to go through and beyond two kinds of barriers to their writing: the technical and the psychological blocks that keep them from success. Our job is to facilitate our participants’ arrival at a point where they are able to “own” their stories, to acknowledge their life stories as they are and to accept themselves as they are. (more…)
A good writing group can give you invaluable support and see you through to the end of your project. Regular meetings essentially become writing deadlines to complete portions of your project. Group deadlines can be very stimulating (after all, who wants to show up at a meeting and be the deadbeat who hasn’t brought any writing to share!) (more…)
Do you know how to target your hourly wage? The fact is many–and perhaps most–lifewriting professionals have no idea how much they are making per hour. Do you?
Your workshop tuition is not your income. You must first factor in the cost of goods and services. (more…)