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You have finished the hard work of writing your memoir. Now, where are you going to find your audience? Organizing a book tour is an excellent way to effectively promote and publicize your new book.

Your book tour may consist of different types of events—be it a presentation at your local chamber of commerce, a reading at your library or a signing event at your local book store, these types of public events help connect your with your potential audience.

In the articles below, read how organizing a book tour is clearly beneficial to you to promote your book adequately—and well.

Successful Book Launch

Preparing for A Successful Book Launch

Note: This is the 3rd article in a series of 4 on the writing process of A Sugary Frosting published in 2016. 

Post 1: I Finish A Sugary Frosting: Notes on the Memoir Writing Process

Post 2: Mechanics of Writing a Memoir: It’s not all Inspiration

Post 3: Preparing for A Successful Book Launch

Post 4: Better Book Production is Possible

Preparing for A Successful Book Launch: I’m finished writing the text for my next book, A Sugary Frosting/A Memoir of A Girlhood Spent in a Parsonage. What follows is a synopsis of what I am doing to promote the book so that its natural audience is aware of it.

In 2016, I finished writing the text for my next book, A Sugary Frosting/A Memoir of A Girlhood Spent in a Parsonage. The book was farmed out to a support group of readers drawn mostly from my mailing list. These readers wrote reviews on Amazon so that, when I launched the book, there would be a number of reviews to boost the book’s ranking on the Amazon algorithms. (Each reviewer received a signed copy of the hard-cover book.) This was a game of quantity not of quality.

These readers had also been finding recalcitrant errors in the text. These are mainly little grammar and spelling mistakes – often attributable to typos. I also hoped, if there are any sequencing mistakes (that is having something in the memoir occur out of time order – and I didn’t think this was the case) these readers would alert me.

This was the stage where I instinctively wanted to say “work done!” I even wanted to say “work well done.” But, the work of bringing the book to the attention of its readers was far from done. The days when writers wrote and marketers marketed are over. Today, writers, whether published traditionally or independently, must be marketers. And so…

Below is a synopsis of what I did to promote the book so that its natural audience was aware of it. I published the first items on my list in this post and the next four in the post that appeared the next week. [Free Membership required to read more. See below. ]

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book tour

Why a Book Tour Works

 DL: Why does a Book Tour work? It does so because it allows people to know, like and trust you—essential characteristics of any selling and buying relationship. The following is about some of what I have learned about book tours.

That fall evening in 1992, there were no parking spaces along the town’s Main Street as I approached the library, a copy of my recently published book, Turning Memories Into Memoirs / A Handbook for Writing Lifestories, lying on the passenger seat, its width thickened by slips of paper to indicate places from which I wanted to read at my program.

As I drove up to the site of my first outreach since the book’s publication, incredibly, I had been beaten to parking spots by dozens and dozens of cars that now lined the town’s Main Street.

Well! How exciting could that be! This was my fifth book and my first how-to. I had great hopes for it. I had been leading memoir-writing workshops for the previous four years, and Turning Memories Into Memoirs was the summation of my teaching and coaching. It was truly a compendium that covered memoir writing from A to Z, and any writer making use of its many suggestions and guidelines was likely to succeed at undertaking and finishing an interesting and meaningful memoir.

The publicity—press releases, calendar of events, posters—was what was available at the time (1992), and I had, as they say, “covered my bases.” And now, it was the moment of my big launch at the local library—from which I had launched my four previous books—and that evening, I was apparently doing so to a full house! How exciting to have every available street parking space taken.

Not only do I always enjoy going up and down the rows of seats at the beginning of a program to ask people where they are at in their memoir-writing project but I feel it is important for establishing rapport with the attendees. Now, keeping my excitement in check, I knew I had to focus on finding a parking spot so I might rush into the library to be there not only on-time but to be there to “work the crowd.”

So, it was with a solid sense of anticipation that I found a parking spot on a side street and rushed to the library, joining the line of people streaming into the building.

Dashing inside, I entered the room where I was to read. It was sparsely filled!

Huh? [Free Membership required to read more. See below. ]

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Start Your Memoir Right

Is Your Memoir Worth the Time to Write?

“Worth the time to write?” I repeated—raising my voice into a question—when a man said Denis Ledouxto me at a conference where I was speaking that most people didn’t have a memoir that was worth their time to write. “Not only is every life worth writing about,” I countered, “but the writing of a memoir […]

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