Once you have diligently followed the suggestions for publishing your book and your book is published, it’s time to enjoy being a “famous author” and start promoting your book.

Once you have diligently followed the suggestions for publishing your book and your book is published, it’s time to enjoy being a “famous author” and start promoting your book.

Two ways to do that that come readily to mind are doing a book launch party and securing as many readings of your memoir as possible in a public setting.

Book Launch

In this video, Best Ways to Promote Your Book, I discuss how most of the people I work with are self-publishers. As independently published authors, they are the ones who organize their own book launches.

Recently, The Memoir Network held a successful book launch for the publication of Business Boy to Business Man by Robert Verreault as told to Denis Ledoux. Writing a memoir is a long haul and it is refreshing to have an event to gather friends and family and fans together to acknowledge that an end and a beginning are occurring.

Here are some ideas for what you will need to bring to a book launch:

1. A sufficient number of books to sell. It is hard to say what sufficient is. You clearly do not want to run out of books—and so abort sales. So…make a good guess about how many people might show up. I would round that number to the number in the next full box of books. That’s how many books I would bring to a book launch.
2. A layout of the books. I will display some of the copies I bring and keep others boxed beneath the sales table. I may even keep some in the car if I have someone who can go out to fetch them during the program. Whatever you don’t sell you can bring back home. I like to bring to a book launch some of my other titles to sell also. You can offer a bundle price. Always set the table with many books as this leaves the audience feeling that they are not buying one of the few books that someone closer to the author ought to be buying.

Click below to continue with the video:

Best Ways to Promote Your Book

For our “21 Best Memoir-Writing Tips to get you writing—quickly and well,” click here.

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