Your memoir has a niche audience.
Writers ask me all the time: “Who will want to read my memoir?” Recently someone said, ”My memoir is probably of no interest to you or anyone else. There is no audience for my memoir!”
Wondering about the available audience for your memoir is legitimate and necessary. At the core of most writing is a deep desire to share with others—to reach an audience. Certainly this is true of a memoir writer also.
This is the challenge: stop thinking that no one will want to read your memoir. True, I may not be interested in your memoir but someone in this wide world is. There are some billion people on this planet who read English. Surely you will find there will be “an audience for my memoir” among that billion!
Find your niche
The name of the game is niche writing and marketing. Your memoir—and mine—will not appeal to the whole world. It will appeal only to a small niche group, but given that there are a billion people in the world who read English, the “small” group may be large enough to support the writer nicely. You, the writer, have to reach them—that is the niche marketing part.
An example of a niche market: the writer raised a Down syndrome child and has written a memoir of the xperience. Her/his audience will be parents of such children and professionals who work with them. I’m not one of this audience. I’m sorry, but while I am generally sympathetic to this issue, I am not be interested enough in it to spend hours reading about it. But, not to worry! There are tens of thousands of people—parents and professionals—who are interested in such a story.
To write effectively for a niche market, you will have to focus on choosing your theme well (i.e., of interest and use to your audience) and developing it so that it conveys an essential message your audience needs. I will not expound on theme as much of what I might say is on this blog’s theme archives already.
You have in you a memoir that someone will want to read—find your niche, write for it, and market to it. You will find yourself saying, “I have found the audience for my memoir!”
Good luck. Let me know if you think writing a niche memoir will work for you.
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