A business cannot survive without selling strategies. If your products and services are not selling, it is essential to ask why they are not and what you can do about it. You cannot make a turn around without the answers. Here are several questions you must find answers to to further refine your strategy.
1. Are you doing sufficient marketing? Many small businesses rely on only one or two outlets. You ought to be thinking of four or five. Examples are: e-mail newsletter, speaking (in person, on the radio), publicity, advertising, cold calls, direct mail, book and booklet sales.